Luxury handbag maker uses NFC tags to counter fraud

June 30, 2016

The two companies are integrating Thinfilm’s NFC SpeedTap™ tags into Maria&Donato’s exclusive handbag collections to battle counterfeiting and address growing concerns of fraud within the broader luxury goods market. The smartphone-readable NFC tags will also enable consumers to learn more about the brand and the product, and purchase limited-edition handbags online.

“SpeedTap tags are thin, flexible labels that integrate with a product’s packaging or label and can be read with the tap of an NFC-enabled smartphone,” Thinfilm says. “Each tag is uniquely identifiable and is virtually impossible to clone. Once tapped, the tag wirelessly communicates with the cloud, instantly delivering authentication messaging, serial numbers and other relevant content from the brand or manufacturer.”

“We consider each of our Maria&Donato handbags to be works of art and, in that regard, product authentication is an important part of the customer experience,” says Javier Villaverde, product development director at Maria&Donato.

“Thinfilm’s SpeedTap technology is a highly secure solution that improves our actual anti-counterfeiting system and gives our loyal customers the assurance and satisfaction they expect when purchasing one of our unique handbags.”

We all have crush on the fashion designer handbags for women and are willing to add a lovely one to our wardrobe by spending a great fortune. But how do you feel if you finally find that bag is not the real one. As there are a lot of high imitation designer bags selling here and there, unless you have a leg up on identifying, or it is hard to find differs between. Now the luxury handbag maker Maria&Donato use NFC tags to counter fraud which is a good new for we are women, hoping more and more designer brands take action like that.



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