Say goodbye to the signature chocolate brown shopping bags that have been synonymous with Louis Vuitton for decades now and hello to a whole new look. For the first time since 2003, the fashion house is changing its iconic packaging from brown to a shade of yellow the brand calls, “Imperial Saffron.”
The new shade isn’t actually all that new for the fashion house; Imperial Saffron has been incorporated into Vuitton pieces dating back to as early as 1924. The new saffron packaging will feature bright cobalt blue handles and ribbons, a color combo quite opposite of the brand’s well-known signature shade of brown.
“We don’t want the packaging to be fashionable. It’s supposed to have quite a long life cycle. In most cases, brand colors play off of black and white. We wanted to be different,” Michael Burke, CEO of Vuitton told WWD.
Louis Vuitton’s brand new packaging look will begin making its official debut in-stores as early as next week so schedule your next shopping spree accordingly.
Wow, it is a big decision for the change, as you know the classic style and color of Louis Vuitton have been around for a long time. But it is truth, during this world which survival of the fittest and the financial condition, innovative is equal to new opportunity. Expect for the new style of LV!