Since Alessandro Michele took the helm of Gucci in early 2015, everyone has wanted a piece of the brand – and now he has created a new collection to be sold exclusively on Net-A-Porter that’s destined to top every fan’s wish list.
The Italian fashion house will drop its 20-piece capsule collection for Net-a-Porter on May 2. However, consumers can pre-register on Net-A-Porter’s website to be able to shop the collection first. To shop the new Gucci capsule collection sign-up here.
The 20-piece capsule will be on sale from May 12 and will encompass ready-to-wear, accessories and shoes, and will include new interpretations of Gucci classics such as the Dionysus bag and Ace trainers. Michele also calls on familiar elements – birds often grace his designs, and a reimagined version of his heron print features on a neoprene sweatshirt.
“Our customer cannot seem to get enough of Gucci,” Alison Loehnis, president of Net-A-Porter and Mr Porter commented. “Working on the exclusive project has been a thrill and we’re incredibly excited to be launching this global first on Net-A-Porter. Alessandro has an immense talent and vision, and, as we’ve come to expect from him, the collection is exquisite.”
The site will show ways to style a look. Prices for the Gucci capsule collection ranges from $270 for an iPhone case to $5,300 for an applique silk-blend organza gown. The partnership between The Italian fashion house and Net-a-Porter was not surprising as the retailer sells Michele’s Gucci collection since he joined the brand in 2015.
“The take-up from customers has been really incredible around all categories. We are selling loafers, but we are selling tons of RTW and fine bags, so this is really an across-category initiative,” said Net-a-Porter president Alison Lohenis. Since the time the designer joined Gucci, the label has become one of the site’s top-sellers.
The capsule collection will be promoted with social media pushes by both the retailer and the Italian fashion house. Michele also designed an exclusive rose print and updated Gucci’s Heron print in red for the capsule collection. The rose print will be featured on a reversible cardigan, two sizes of Dionysus handbags, mules, a high heel and the Ace sneaker while the Heron print was used for a sweatshirt, reports WWD.
Meanwhile, this is not the first time Net-a-Porter is dabbling with a capsule collection. The retailer was the first to feature French fashion house’s Chanel jewelry online. It served as a platform for Chanel to sell its exclusive on the Coco Crush collection in April 2015.
By Barnali Pal Sinha